It turns out that surveillance capitalism doesn't really help sellers that much

[user328]

They'd do just as well to place contextual ads in related content as to track and build profiles of individuals.

Search, maps and email don’t make the case for creepy ads. Search and maps are primarily funded by contextual ads — ads that are related to the query that users type into the search engine or the map. Meanwhile, most email services are free for limited usage but make money by selling additional features.

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Jeremy’s Razors doesn’t need to know your family structure, your favorite sport or the name of your favorite singer. Jeremy’s could simply place its anti-woke ads near anti-woke content.

https://tinyurl.com/yntuaca8