11-03-2023, 08:01 PM
"Now and Then"
When I first heard about this "new" song, I was skeptical. The articles I read said that each surviving member of the band worked to perfect the recording the best they could and that it had been in the works for many years. They used some AI tools to help it along as well, and of course I had to roll my eyes at that. But, we're talking about the friggen Beatles here... we know they're talented. There's nothing wrong with using AI this way, especially in a music industry that has been dominated by autotune for the past few decades. Shit like this is where AI actually shines.
But I wasn't sure how I'd feel about it.
The song dropped yesterday and I listened to it. I thought they did a good job with it. It's not really the type to get stuck in your head or stick out that much within the Beatles catalog. But I thought it was good.
The video though?
Oh my God man.
When I first saw it pop up, I debated even watching it because I figured they'd do something cringey with restored footage of John. It had to be done delicately. And I must say, it was perfect.
They showed footage of young Paul and Ringo beside themselves in present day footage. That was a brilliant approach. It showed the fun and goofy sides of the members, and reminded us of their whole essence... not just the seriousness of the fame and legend, but their personality underneath.
The ending of the video was intense. I can appreciate it because I have a penchant for making music videos incorporating superimposition, and showing timelapses in reverse.
Fading each member's childhood photo into the screaming crowd, then each member fading out and the Beatles sign going dark... it was a beautiful goodbye.
When I first heard about this "new" song, I was skeptical. The articles I read said that each surviving member of the band worked to perfect the recording the best they could and that it had been in the works for many years. They used some AI tools to help it along as well, and of course I had to roll my eyes at that. But, we're talking about the friggen Beatles here... we know they're talented. There's nothing wrong with using AI this way, especially in a music industry that has been dominated by autotune for the past few decades. Shit like this is where AI actually shines.
But I wasn't sure how I'd feel about it.
The song dropped yesterday and I listened to it. I thought they did a good job with it. It's not really the type to get stuck in your head or stick out that much within the Beatles catalog. But I thought it was good.
The video though?
Oh my God man.
When I first saw it pop up, I debated even watching it because I figured they'd do something cringey with restored footage of John. It had to be done delicately. And I must say, it was perfect.
They showed footage of young Paul and Ringo beside themselves in present day footage. That was a brilliant approach. It showed the fun and goofy sides of the members, and reminded us of their whole essence... not just the seriousness of the fame and legend, but their personality underneath.
The ending of the video was intense. I can appreciate it because I have a penchant for making music videos incorporating superimposition, and showing timelapses in reverse.
Fading each member's childhood photo into the screaming crowd, then each member fading out and the Beatles sign going dark... it was a beautiful goodbye.
