Massive fire breaks out in 24 story London apartment building...

[Mister Obvious]

News reporting fire alarms did not go off...

https://twitter.com/CeyLatte/status/874839953427058689

http://i.imgur.com/4bICDU8.png

[Mister Obvious]

The roof:

http://i.imgur.com/Pb4S5We.png

[Mister Obvious]

Other people now noting how in 2016, management had advised people to stay in their apartments in the event of a fire:

https://twitter.com/TCMcrush/status/874830071592341504

http://i.imgur.com/Nnk2UWW.png

[Mister Obvious]

Another report of 4th floor refrigerator having started fire...

https://twitter.com/W7VOA/status/874830860708704256

http://i.imgur.com/kLb9uK3.png

[Mister Obvious]

Seeing lots of people tweeting photos of relatives saying they can't get in contact with them...

Dunno if these reports are true though...

Lots of them popping up.

[Mister Obvious]

Terrible...

http://i.imgur.com/t2L1cwi.png

Nearby buildings all being evacuated.

[Mister Obvious]

So much smoke can't even see the building anymore...

http://i.imgur.com/esdCkhk.png

[Mister Obvious]

Now people seem to be speculating that the 2016 renovations set the building up to burn:

https://twitter.com/SophiaLamar1/status/...7307726851

http://i.imgur.com/WgEqbmi.png

[Mister Obvious]

Onlookers told by authorities that tenants need to "self-evacuate"...

https://twitter.com/perthnow/status/874847893269643264

http://i.imgur.com/IE1kcWV.png

Seems to suggest they are waiving responsibility of rescue.

[Mister Obvious]

"Installation of insulated exterior cladding"...

https://twitter.com/piersmorgan/status/8...9031241729

http://www.kctmo.org.uk/news/312/north-k...urbishment

http://i.imgur.com/dws9gn8.png

Sounds like another way of saying "highly flammable"...

From the complaints concerned tenants were making, it sounds like super flammable outside cladding is the last thing it needed.

[Mister Obvious]

Video of screams coming from the building...

https://twitter.com/Akashtv1/status/874847665611321345

More than enough to turn the stomach.

[Mister Obvious]

"Huge sheets of cladding falling off"...

https://twitter.com/RozieBreen/status/87...4003715073

http://i.imgur.com/7oVYC3Z.png

Mmmmhmmm.

So out of all the work the building needed, they decided to slap a bunch of flammable cladding on the outside...

Alrighty then.

[Mister Obvious]

It took them 30 minutes to respond to the fire and it was already so out of hand at that point they couldn't even attempt to enter.

[Mister Obvious]

Wow...

Layout of the building:

https://twitter.com/themarkashley/status...1977729025

http://i.imgur.com/ZzNGNzY.png

"One set of stairs for 24 stories and 120 apartments".

[Mister Obvious]

Resident says no fire alarms went off and he was only alerted by screams...

https://twitter.com/Tupperwarepanda/stat...6118398977

http://i.imgur.com/I0HTFyM.png

[Mister Obvious]

When first fire engine arrived, smoke from the second floor was already so bad no one could enter or leave their apartments.

[Mister Obvious]

Updates about Grenfell Tower being censored on Twitter search results, only old posts showing up. Same issue on several search terms.

Very few survivors being reported at this point.

Absolutely horrifying footage of people waving out of windows inside of fire engulfed apartments.

[Mister Obvious]

People are suspicious of the fire considering that high rise fires are pretty rare and it was at a vulnerable time/middle of the night:

https://twitter.com/BasedMonitored/statu...7273639936

http://i.imgur.com/PsBHsEQ.png

[Mister Obvious]

Witnesses again reportedly saying that early on in the fire on the second floor, people trapped in their apartments claimed that smoke in the hall was too thick to get out.

[Mister Obvious]

So let me get this straight...

They covered the building in highly flammable material...

And their newly revamped fire alarms DIDN'T EVEN GO OFF.

Alrighty then.